The world needs more magic
Dragons, unicorns, rabbits in top hats… there used to be loads of magic in the world. Now we’re on a mission to bring it back – and to make millions of children around the world more curious, clever and kind.
How? By combining the power of amazing stories, with the possibilities of technology, to create magical, personalised experiences for kids. As missions go, it’s rather splendid.
The Story Of Lost My Name
Once upon a time (in 2012) four friends got together to make a personalised book – better than one had ever been made before.
They worked on it in their spare time, as a pet project. Late nights! Understanding families! Pretending to work on work stuff at work, when they weren’t!
Eventually it was finished, stories, illustrations, code, site, print house, everything. They launched it. Word got around. People bought it, and said nice things about it. And they thought, Hang on. Hang on a second. This could be BIG.
They got investment. They totally won on Dragons’ Den. They found an office, persuaded other marvellous people to join them, sold lots and lots of books… And made many, many magical bedtimes.